Krista Cupp is the Vice President of Development at Heartland Forward, where she leads the strategic and operational direction of private giving initiatives and fosters impactful partnerships, including those integral to the organization’s flagship event, the Heartland Summit. 

She has held prominent roles such as Chief Communications Officer for the Runway Group, Vice President at The Herald Group in Washington D.C., and led Corporate Identity and Executive Communications for Tyson Foods. Additionally, she was the Senior Elections and Grassroots Coordinator at the National Rifle Association and a Communications Specialist for U.S. Senator Kit Bond.

Krista has been recognized for her contributions, earning accolades such as being named one of the Top 100 Women of Impact in Arkansas, Arkansas’ Forty Under 40, and a recipient of the PRSA Silver Anvil Award, while also serving on the boards of the Independent Women’s Forum and Perry Ryan Theater Company, and contributing as a member of the US Global Leadership Coalition.  

She holds a degree in political science and government from William Jewell College and currently lives in Bentonville, Arkansas, with her husband and children.