The Heartland Awaits: How the Region’s Tourism Industry is Thriving

Exploring the Numbers In the post-pandemic world, travel and tourism have become intensely popular. States across the heartland, from Texas to Michigan, have seen the number of visitors and the money they spend increase notably in the last three years. In 2024 alone, Bentonville, AR surpassed $4 million in tourism-generated tax revenue for the first… Continue reading The Heartland Awaits: How the Region’s Tourism Industry is Thriving

About Pulse of the Heartland

Heartland Forward brings you Pulse of the Heartland, a resource for policymakers, journalists and community leaders focused on economic trends and the latest news in the heartland.   We track, analyze and share on-the-ground data, insights and research focused on the 20 states we define as America’s heartland. Pulse focuses on three main drivers of economic… Continue reading About Pulse of the Heartland