J.T. Geren joined Heartland Forward in 2024 as director of strategic communications.

He oversees the brand strategy, public relations, media relations and digital communications of Heartland Forward.

J.T. previously led communications and marketing for Runway Group and their investments in outdoor recreation, hospitality, aviation, and real estate. Bentonville-based Runway Group is a holding company for Tom Walton and Steuart Walton’s investments with a mission to “make Arkansas the best place to live”.

Prior to joining Runway, he spent nearly a decade in college athletics and worked in leadership roles at the University of Kansas and University of Arkansas. He led marketing efforts for Jayhawk and Razorback Athletics, notching revenue and attendance records during his time on campus.

He’s lived in four different Heartland states including Arkansas, Mississippi, Alabama, and Kansas. He holds a bachelor’s degree in Journalism and Mass Communication from Samford University and a master’s degree in Sports Management from the University of Arkansas. J.T. is married to Heidi, a Bentonville Public School teacher. They reside in Northwest Arkansas with their two children.